• MySpace
• The Essence of MySpace
• Can it pay off?
• Not making it feel like a big company

I'm listening to Malcolm Gladwell's talk at Pop!Tech. I'm blogging in real time as I listen, so this is straight from my head to the blog.

A chair maker decided to use mesh that allowed the chair to breath and yet does not pinch, as well as a bunch of other cool innovations. (I had one of these at my previous job--they're great!)

Anyway, the chair has to be comfortable and look good. It was very comfortable--an 8 out of 10. Still people didn't like the way it looked--in fact they thought it was ugly. Market testing, for this aspect, was abysmal! Even designers weren't keen on it. People said it looked like lawn furniture!

• Readings
• Smartmobs
• by Howard Rheingold

• Loose structure

• Build a relationship with your cellphone

Class notes for the Me and My Mobile collab.

• Content
• Creation
• a few shows have huge viewship, but it's a long tail
• people, all people, are able to express themselves

• link
• studio objectives
• schedule
• grading

Notes from the Major Studio: Interactive class.

• Readings
• Emotional Design
• by Donald Norman
• Also wrote Design of Everyday Things
• which was originally called The Psych. of Everyday Things

Notes from this class.

• intro
• games, but not just games
• applicable anywhere
• solvinh problems on paper and in your head

• branching decisions about how you teach things